FoundFirst
- Search Engine
Optimisation.
Is
your web site producing the amount of enquiries
you
expected or wanted? No! Then read on........
Your
site is most likely needs the expertise of
an
SEO company (search engine
optimisation). Whereby
your site is helped to be what is termed search
engine
friendly. Foundfirst
are
one such company that are able to assist your
web site
to get to the top and help you and your business
succeed.
Most
people looking for anything on the web will
probably
use a search engine, such as Google or Yahoo to
find
the product or item they require.
The internet is so vast now, with more and more
sites
are being registered and built everyday,
therefore the
chances of your website getting found get less
and less.
The search engine traffic increases daily with
ever
changing algorithms to ensure the searcher gets
as near
as possible the item they are searching for. If
your
website is not optimised you
have almost
no chance that the search engines will find it.
Actually
the search engines will find it, but the person
searching
probably will not, because it will most likely
be on
page 236, and who looks that far. For your
business
to get found it needs to appear on, preferably,
the
first three pages of any search engine.
The
search engines strive to produce the best
results possible
for any given search term, constantly changing
the way
they retrieve results. They also have algorithms
to
stop the cheats, people try all sorts of methods
to
outwit the search engines but eventually they
get found
out, and get banned, never to be seen again.
Getting
your site to the top of, for example, Google or
Yahoo,
is a must for any business, getting found on the
first
two or three pages will vastly increase the
number of
prospective customers that visit your site.
Unfortunately to get your site a high position
on the
search engines is very difficult to achieve and
and
even more difficult to keep you there. Once your
competitors
see your site above them, they want to know how
you
have achieved this, so they can get higher than
you.
This process involves optimising your site and
submitting
it to the search engines regularly. All this
takes a
considerable amount of time and effort.
You
could optimise your website yourself but be very
careful
not to be classed as spamming, there is a fine
line,
which once it is crossed it is very difficult to
get
your site reinstated onto a search engine.
Let us professionally optimise your website to
avoid
the pitfalls.
Search
Engine Report
We
will analyse and produce a search engine report
about
your web site.
This
report will recommend certain points that will
help
your web site obtain a higher ranking position
on all
the major search engines.
Search
Engine Submission
We
will then submit your site to the top search
engines
and monitor your position.
We
will resubmit your site regularly to maintain
your position
on the Search Engines.
As
submitting your site only once would not
maintain your
top position, we prefer to offer search engine
submission
services, on a twelve month contract. However we
will
consider optimization on a one off fee basis if
necessary.
With
every web site not being the same, we
unfortunately,
cannot offer a set price. Our prices correspond
to the
amount of work involved.
Web
Site Hosting & Design
We
can also offer a web design and hosting service,
should
you require this.
The
cost of this service depends on the size of the
site
and the design structure of the site.
Search
Engine Optimisation
In
order to drive traffic to your site, you need to
do
well in the search engines. The search engines
are the
biggest source of traffic on the internet, and
in order
for you to increase your sales volumes you need
to get
that traffic to you.
First
of all, you need to ensure you've get the right
keywords
and make sure these are what your customers are
going
to be using. Once you have the keywords, you can
begin
optimisation. Search engine optimisation is the
process
of making minor changes to your website pages,
some
changes you can see and some you can't.
The
visible changes - you want your keywords to
appear prominently
in the body of your web page, try and the
headings,
in bold at the start of the text. Don't forget
to fill
in the alt tags, the first three are the most
important
- make sure your title has your keyword in,
think of
a good meta description it's what the people
scanning
the search engines often see, and keep using the
meta
keywords tag (even though some search engines
are tending
to disregard it).
Search
Engine Re-optimisation
As
mentioned earlier (in rankings) the search
engine calculations
change over time, as does both your website and
other
peoples websites. Unfortunately this means, due
to the
competitive nature of business, at some point
your rankings
will probably go down.
In
order to continually achieve good rankings and
maximise
your own sales, you should do more - if you
notice your
rankings slipping maybe its time to initiate a
re-optimisation
of your website. Re-analyse keywords, ensure
your latest
business offerings are reflected on your website
and
these (and all your other new web pages) are
properly
optimised.
As
the calculations search engines use constantly
change,
may be your site needs tweaking even though
nothing
else you know of has changed.
Search
Engine Ranking
Search
engines consider different parameters to be of
varying
importance and each of the search engines use
different
calculations when considering what is relevant,
that's
why your website will be in a different position
on
the different search engines. What's also
important
is the search engine calculations change over
time (along
with your and your competitors websites), that's
why
your ranking can significantly change in a
reasonably
short amount of time.
So
what do you do? Well, you need to effectively
monitor
your search engine rankings, we'd recommend on
at least
a monthly basis (we know you're busy)
How
do you do it? One way is to visit each of the
main search
engines in turn and type in your keyword and see
whether
your site is in the top 10, 20 or 30. Record
your position,
repeat for the next keyword, when you have
checked all
your keywords, go to the next search engine and
start
over, etc. This can be a long process.
01454 852414
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Mike Knight.
P.S.
If you simply
want to speak to me personally
- call (UK) 01454 852414
and I'll be very happy to answer any questions.
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2005 mkLINK Ltd - All Rights Reserved.
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